The Three I’s shared in this episode was created to help communicators in the medical and science-related field. Through the years, Tim has tweaked and perfected it to be applicable in all sorts of situations and for use across any role in an organisation.

The idea behind using the Three I’s is simple – getting communicators to break down the message to be delivered. Play the video to find out what these Three I’s are.

The Three I’s can be used in the order shown in this video or in any order preferred, as long as it gets the message across to the audience you’re speaking or presenting to. Mix and match the Three I’s to find the right balance to help you face any communication challenge in front of you.